Visual Encoding

Visual Encoding refers to the process by which we remember visual images. For example, if you are presented a list of words, each shown for one second, you would be able to remember if there was a word that was written in all capital letters, or if there was a word written in italics. Information that was encoded visually is very fleeting, and tends to be forgotten very easily. We are usually better able to remember information that we hear, or those that are relevant to us.