Subjective Utility

Subjective utility is a term that expresses a result or outcome of a situation or experiment that is viewed as positive, or personally satisfying, through an individual's personal judgement. Subjective, in everyday parlance, usually refers to a personal point of view.

An example of this in the business world might be when a manager implements a new business plans and it meets with their personal, individual definition of success rather than the definition of success in their field.