Picture Superiority Effect

Have you ever noticed how most products or services have a picture, image, or logo associated with them? This is usually something colorful or catchy that you associate with a product, a brand name, an organization, a sports team, or a multitude of other identities. You're more likely to immediately recall the logo or image associated with something than the actual name of the thing itself. This is because of the the Picture Superiority Effect. This effect is the result of the human mind's ease of remembering pictures over remembering written words or text. This effect was first documented by Allan Paivio and is also referred to the dual-coding theory.