Occassion Setting
In classical conditioning, occasion setting refers to the transfer of unconditional responses (URs) from one conditioned stimulus (CS) to another.
For instance, this could transferring the salivation of dogs to the anticipation of food from one stimulus (the sound of a bell ringing) to another (a light flashing). This transfer could be accomplished by means of pairing the two CS for awhile and then phasing out the unwanted stimulus.