Naturalist Fallacy

The Naturalist Fallacy is a term taken from British philosophers G.E. Moore's work on philosophical ethics that challenges the view that "what is natural is automatically good" and "what is unnatural is automatically bad." This challenge is based on the subjective extension of these beliefs that then assumes that "what feels good or right is thus natural." Unfortunately, human beings have a desire to believe that whatever they personally feel is good and/or right is also necessarily proper and acceptable and this belief can then lead to harmful and deviant behavior.