Implicit Social Cognitions

Implicit social cognitions are factors that influence social perception, judgment, and action. Because the majority of factors that make up human cognition occur outside of conscious awareness or conscious control our reactions also occur on a subconscious level.

For instance, different cultures have different eating customs: in some cuisines eating insects or snakes is commonplace while in other cultures this may be considered unorthodox and unusual. If someone from a culture that didn't eat insects were offered fried scorpions they may be automatically revolted or even feel nauseous at the idea just because of these "implicit" cognitions and biases they are unaware of.