Emic

An emic is a type of research study in which the focus is one single culture. This type of research attempts to study the behaviors of interest though the lens of a member of the culture. It involves looking at behaviors of a group from the perspective of one member of that group.

An emic research study is the opposite of an etic study in which the behavioral research approach is across various cultures to learn about the universality of behaviors. Emic studies are common in social sciences.