Context Effect

The Context Effect is a part of Cognitive Psychology that states that the context (environmental factors) that surrounds an event effects how an event is perceived and remembered. This effect, that is largely used in the science of marketing, holds that an event is more favorably perceived and remembered when the surrounding environment is comfortable and appealing.

For example, when a person goes shopping or eats out, they are much more likely to spend time in a comfortable and appealing environment thereby increasing the likelihood of making purchases and returning to shop or eat there again.