Behavior Modification
A type of behavioral therapy in which the principles of Operant Conditioning (reinforcement, punishments, etc.) are used to eliminate some type of unwanted, maladaptive, behavior. For example, a person may feel that they no longer want to smoke (the maladaptive behavior) and so the person is given a favorite piece of candy every time a cigarette is desired but refused. So, when the person wants a cigarette but does not have one, they get a piece of their favorite candy as a reward.