Attribute Substitution

Attribute Substitution refers to the human tendency to substitute an "emotional algorithm" (a simple or even knee jerk response) for a unique or thoughtful answer to an emotionally complex question. These are considered intuitive responses, rather than a reflective (requiring deeper thought) or truly conscious response.

This is why it is possible for a person to be unaware of their own biases, even when they are pointed out. For instance, this is why a person with emotionally fixed political views may automatically accept whatever their party stance is, rather than carefully considering all sides of the issue before making a personal decision.