Approach-Approach Conflict

An approach-approach conflict is one of three possible conflicts that accompany decision-making situations. "Approach-approach" conflict describes the situation where a person is trying to make a choice between two desirable options. For example, a student wishes to pursue a graduate degree and has been accepted into two graduate programs and needs to make a decision about which one to attend. In this situation the student might, in addition to comparing the quality and prestige of the programs, they might also consider the location, climate and other amenities before making a final decision.