Anthropomorphism

Anthropomorphism is when human characteristics are attributed to a non-human object or organism. It is ascribing human feelings, traits, and explanations of behavior to animals or objects.

An example of anthropomorphism would be a child who doesn't want to leave their toys outside during winter because they are afraid the toys will get cold and scared. Other examples are Mickey Mouse and Bugs Bunny - both animals with very human characteristics and behaviors.